Introducing the New York Subliners, one of the 12 teams to join the Call of Duty League, the first global, city-based esports league for the franchise. Subliners is a part of the ever-growing Andbox family, sitting alongside Overwatch League’s NYXL.
Subliners is born from the grit and chaos of the underground. Like our city, our team is built from the ground up to be a movement that challenges the mainstream and the status quo. Our name resists definition, but it stands for all who subvert the rules and play the game their way. We thrive on high pressure, high stakes, and high intensity.
Inspired by the dazzle camouflage on warships, our logo draws from bold contrasting colors and lines that intersect each other. Being visually loud draws more attention than it deflects, but at high speeds, it disorients opponents and distorts their perception. Our logo is a weapon and a provocation; a crosshair and a moving target. It is always active, moving with speed and precision to confuse – not conceal.
Grounding the logo is our stenciled wordmark, an urban interpretation of lettering stretching from war zones to construction zones. Our team colors feature a dominant yellow that can’t be missed and acts as both a warning and an invitation.
Agency: Mother Design
Creative Director: Mark Sloan
Design Directors: Matt van Leeuwen, Jess Yan
Designer: George Lavender
Animator: Yaya Xu
Copywriters: Zane Miller, Cheyenne Rodriguez
Strategist: Jasmine Clark
Account/Project Manager: Danielle Horanieh
Photographer: Emily Galvin
Model: Eyob Yirgou