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New York Fashion Week

It’s not everyday that you’re asked to give one of the world’s most fashionable brands a makeover but that’s exactly what happened when WME-IMG approached us to create a new identity for New York Fashion Week. The brief was to create an enduring identity for the Fashion Week shows that could stand the test of time, giving the ever-changing event a solid yet flexible foundation.

We wanted to create an identity that was rooted in a classic fashion vocabulary yet still captured the progressive energy of the event itself. We set out to create an identity that was both timeless and lived in the moment.

Credits

Client: WME-IMG
Agency: Mother Design
Creative Directors: Michael Ian Kaye, Christian Cervantes
Designers: Haider Muhdi, George Lavender
Account/Project Manager: Cat Cooke
Photographer: Patrick Lauder