NYFW_02
NYFW_03
NYFW_05
NYFW_16
NYFW_15
NYFW_14
NYFW_10
NYFW_01
NYFW_09
NYFW_08
NYFW_06
NYFW_07
GL_NYFW_7a
GL_NYFW_8
NYFW_13
NYFW_12

Project Overview

It’s not everyday that you’re asked to give one of the world’s most fashionable brands a makeover but that’s exactly what happened when WME-IMG approached us to create a new identity for New York Fashion Week. The brief was to create an enduring identity for the Fashion Week shows that could stand the test of time, giving the ever-changing event a solid yet flexible foundation.

We wanted to create an identity that was rooted in a classic fashion vocabulary yet still captured the progressive energy of the event itself. We set out to create an identity that was both timeless and lived in the moment.

Mother Design LDN

Christian Cervantes
Cat Cooke
Michael Ian Kaye

George Lavender
Haider Muhdi


Case Study Photography by Patrick Lauder